Technology Asics PHF® (Personalized Heel Fit)

Information

The PERSONAL-HEEL-FIT system, made of a very dense material called memory foam, is located in the heel area and in the tongue area and always adapts precisely to the new individual shape of the foot and
heel structure.

Every time an athlete puts on a shoe, the PHF system guarantees a perfect fit and
individually tailored shape. The result: the foot slips less in the shoe, it will improve significantly
a sense of comfort and a well-fitting shape.

Advantages:

• Less slipping, more comfort, more perfect fit.
• If the shoe is not worn, the material takes its original shape again.
• Less friction, less risk of injury and minimal risk of blisters.
• Efficient use of energy and transmission of forces thanks to less slippage in the heel area.