As you probably already guessed, the range of this brand inevitably includes baseball caps. However, New Era also offers t-shirts and sweatshirts with the logos of the well-known clubs New York Yankees , Los Angeles Dodgers or San Francisco Giants. Suitable for men, women and small fans.

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The origin of this brand dates back to 1920, when Ehrhardt Koch founded his own company E. Koch Cap Co. Two years later, the company changes its name to the New Era Cap Company and produces a full collection of men's caps for casual wear, uniform caps and sports caps. At a time when baseball is becoming a mass affair, he designs a baseball cap, and so New Era produces the first caps for the Cleveland Indians team. By 1974, New Era supplied caps for 20 of the 24 major league baseball teams. Today, New Era produces more than 35 million caps per year.