History of the Nike Golf brand
The history of Nike Golf falls under the Nike brand. So we will tell you the entire history of the Nike brand. Almost everyone knows the legendary Nike "whistle" logo called the Swoosh. It is meant to symbolize movement, speed and dynamism. The Nike brand is currently one of the largest manufacturers of sports and leisure clothing, footwear and accessories in the world. American sportswear company based in Baverton, Oregon with global operations. What is the history behind the phenomenon of the Nike brand?
The Nike company was founded in 1964 under the name Blue Ribbon Sports , the founders were Bill Bowerman and Phil Knight.
Bill Bowerman was a track and field coach at the University of Oregon who also coached the US Olympic team in 1972. He was dedicated to the personal potential of each existing athlete. He tried to properly motivate them and awaken their competitiveness. These values, which Bowerman supported in his athletes, are the basis of Nike's corporate philosophy today. Nike Bill's mission is clearly defined: TO BRING INSPIRATION AND INNOVATION TO EVERY ATHLETE* IN THE WORLD. [*If you have a body, you're an athlete.]
The Nike slogan - "JUST DO IT" - "Just do it" , which is also a trademark of the Nike company, was created in 1988 and is a successful example of a very successful marketing campaign, thanks to which awareness of the brand was spread in various areas sport and lifestyle.
Phil Knight , was his former student Bill and a not very successful athlete . He founded Blue Ribbon Sports (BRS) and Bowerman became his business partner. During its early years, the company was the American distributor of the Japanese Tiger brand of running shoes, when in 1962 Phil Knight traveled all the way to faraway Japan to meet with one of Onitsuka's athletic shoe manufacturers. He arranges a meeting with the executives and begins a presentation of his work from the Stanford Business School, describing the size of the market and the huge opportunity for a Japanese shoe manufacturer to enter America and undercut adidas, the dominant brand at the time. In the first year, they sold over 1,300 pairs of sneakers, and in the end their collaboration ends not quite well.
They opened their first retail store in 1966 . In 1971 , the company was renamed Nike, Inc. and two years later it entered the stock exchange. In 1972 , they launched the first Nike brand shoes. By the early 2000s, Nike had retail stores and distributors in more than 170 countries, and its iconic logo—the curved checkmark called the "swoosh"—was recognized worldwide. What is its history?
The Nike swoosh logo was created completely by accident in 1971 , when Portland State University graphics student Carolyn Davidson had no money and Phil Knight was preparing his own production at the time and realized at the last minute that his products needed their own logo. He instructed her to come up with some graphic brand as quickly as possible. It wanted something original and at the same time something easy to remember. While designing, she remembered how the professor explained about ancient statues and came across a picture of Nike - the statue of the goddess of victory in publications with photos. Carolyn was fascinated by the simple curve, which she quickly sketched and arrived in the office to see Phil Knight and the other managers. When Carolyn showed her designs, she was met with the reaction that it was just a weird hook. She defended her logo design by saying that it symbolizes speed, movement and victory. And since production was to start in two days, the logo agreed and issued a check to Carolyn for $35, and the history of one of the lesser known logos of our time was begun. Currently, the value of the logo is estimated at hundreds of millions of dollars. The name of the brand is derived from the name of this goddess.
Nike focused on the connection between athletes and customers on a personal level, and it is still proving to be a cornerstone of their success today. Nike and Michael Jordan collaboration is the successful example of the creation of the highly successful sub-brand Air Jordan in 1984 . Nike sponsors and supported many well-known faces of sports such as: Tiger Woods, Lebron James, Roger Federer, Rafael Nadal, Maria Sharapova, Serena Williams and Elina Svitolina.
Thanks to the increasing success of the company, the Nike brand has expanded its specialization into other sports sectors. The company's portfolio is huge. The first product was running shoes, and then every year the brand penetrated more and more sports such as athletics, tennis, football, basketball, hockey, golf, running and many others. Today, it is hard to find a sport in which Nike products do not appear. Of course, there are products intended for men, women and children of various age categories. Converse has also been their subsidiary since 2003.
