History of the Saucony brand
Saucony - wild, fast, free.
The Saucony company was founded in 1898 in the small town of Kuztown in the American state of Pennsylvania. Several founding businessmen stood at its birth - William A. Don Mayer, Thomas S. Levane, Walter CC Snyder and Benjamin F. Reiden. It got its name from the river that flows past the original factory, where the entire journey of this brand began. The Saucony company has gone through a lot of changes during its existence - however, their passion for the sport and its mission remains unchanged all the time!
"Like water, our brand never stops. Always moving. Always thriving."
LOGO - Represents the constant flow of the Saucony River and the boulders it floats around. Each of the boulders carries one important mission of the company.
1910 - In this year, Russian immigrant Abraham R. Hyde founded the shoe manufacturing company AR HYDE and Sons (Cambridge, Massachusetts). Over the years, the company has established itself primarily through the production of sports equipment.
1968 - On June 13, 1968, the Hyde company agreed with Saucony to buy their company. The official handover took place on October 24 of the same year.
1979 - This year was very important for the Saucony brand! Two models of their shoes made it into the TOP 10 of the well-known magazine Runner's World. The following spring, demand rose by 2000%!
1980 to 1989 - During the eighties, Saucony becomes the dominant brand of HYDE. This also affected the official name of the company. From the original name of Hyde Athletic Industries to Saucony.
2005 - Saucony is bought by Stride Rite Corporation. Later in 2007 again by Payless ShoeSource. The combination of these two companies was named Collective Brands.
2012 - Saucony becomes part of Wolverine World Wide.
2016 - Relocation of Saucony to new offices in Waltham, Massachussets.
