History of the Under Armour Project Rock brand
The entire history of the Project Rock collection falls under the Under Armour brand. This famous sports brand has teamed up with Dwayne Johnson to create this motivational lifestyle brand designed for athletes who work hard and work on themselves.
"Project Rock recognizes that we are all a work in progress, constantly striving to improve and work harder toward our goals," Johnson said. "I understand that it's hard work, hard work that makes sacrifices, and that's why I wanted to find a way that I can go on a journey with others to inspire them to constantly pursue the goal, no matter how difficult it is."
In 2019, Under Armour announced a collaboration called "Project Rock". The Under Armour brand has been a big name in sportswear for years, but the partnership with Dwayne Johnson has offered innovative products for men, women and children. Given that Project Rock was inspired by one of Hollywood's hardest working men, it's no surprise that they're also rugged. Robust and extravagant prints are complemented by a distinctive Brahman bull logo. This logo is represented across the entire Project Rock range.
Under Armour Project Rock started with shoes, but then the entire collection expanded dramatically. Project Rock now offers bags, t-shirts, shorts, leggings, hats and for sports and leisure. Project Rock is popular in the United States, but is growing in popularity in the rest of the world. The face of the women's collections is former American representative in alpine skiing Lindsey Vonn.
